Krank
Krank Marketplace

Own the Marketplace. Own the Margins.

Launch a branded equipment marketplace on your own domain. Keep control of the commission, the buyer data, and the relationships.

Enterprise Ready
Secure
Scalable
Network Driven
HYPERGordon Brotherse-QuipMAXIM MarketplaceRMG AuctionsSUNSTATE EquipmentBono AuctionsDayim Equipment Rentalarezzo
Core Value

Built around the way you actually sell

2017 PR736XL LH250T

United State

1,284

Visitors

142

Inquiries

9

Buyers

Conversion you can actually see

Track how visitors turn into buyers, listing by listing. The data stays with you, not the platform.

Olivia Rhye

olivia@company.com

Inquiry captured

Mar 12

Site visit

Mar 18

Deal closed

Apr 11

Every buyer is yours to keep

Names, contacts, deal history, all captured the moment someone enquires. No more handing your pipeline to a third party.

Sales
Inspection
Leadership
MF

Maria F. captured a new inquiry

2h

TL

Tomas L. verified a listing

4h

HP

Helena P. approved Q2 forecast

today

One workspace for every role

Add teammates and partners by role. Sales sells, ops verifies, leadership reviews on a unified platform.

Why others fail

Selling on third-party marketplaces is broken

No control over visibility

Equipment listed publicly without control over who sees inventory, pricing, or availability.

No customer ownership

You lose ownership of your buyers, and with it, repeat sales, upsells, and long-term relationships.

Limited listing customization

You cannot customize workflows, inspections, pricing logic, or financing flows.

No access to buyer's data

Key insights on buyers, pricing, and demand stay locked in third-party platforms.

Industrial team reviewing complex platform data

Whereas on Krank's platform

Dealers, rental firms and fleet owners use Krank to sell directly with full ownership of pricing, data and customer relationships.

How it works

One marketplace. Four ways to move equipment.

Run used sales, auctions, direct deals and rental sell-offs on a branded marketplace you control.

01

Used equipment sales

List and sell equipment with full control over pricing, presentation, and buyer engagement.

02

Auctions

Create competitive bidding environments to maximize asset value and accelerate sales cycles.

03

Direct buy & sell

Enable instant transactions with flexible pricing and seamless buyer-seller interactions.

04

Rental liquidation

Quickly offload aging rental assets through structured, high-visibility sales workflows.

Tractor equipment listed in marketplace workflow

$460m +

Total Listing Valuation

$225m+

Sold listing amount

25k+

Number of listings

Capabilities

The full marketplace toolkit

Branded Storefront

Launch a fully branded marketplace on your own domain, built to showcase your identity and drive organic discovery.

Advanced Listing & Inventory Management

Manage and publish inventory at scale with structured data, rich media, and real-time availability.

Minimum Commission Sales

Sell on your terms with very low per-sale commissions and complete control over your revenue.

Auctions + Direct Sales in One Platform

Run auctions and direct sales seamlessly with flexible pricing, bidding, and negotiation workflows.

Integrated Inspections & Trust Layer

Build buyer trust with verified, media-backed inspection reports powered by Inspeq.

Buyer Experience Built for Conversion

Deliver a seamless buying journey with smart search, alerts, and integrated inquiry and financing flows.

Business outcomes

What changes when you own the marketplace

Increase asset liquidity

Turn idle equipment into revenue through controlled network exposure.

Accelerate deal cycles

Reduce transaction friction with structured workflows and direct communication.

Expand buyer reach

Network-driven exposure connects inventory with qualified buyers at scale.

Reduce operational overhead

Centralized workflows replace fragmented tools and manual processes.

Aerial view of an equipment yard with rows of excavators
Network clusters

Build, run, and scale your sales network

Connect dealer groups, private buyer circles and partners so every listing reaches the right audience.

Network insights

See activity, engagement and deal flow across every cluster in your network.

Clustered distribution

Send relevant listings to the right buyer group, not the whole internet.

Private cluster

Set up closed groups for targeted deals, trusted partners, or exclusive sell-offs.

Company networks

Connect suppliers, buyers and partners into a unified operating picture.

Employee connections

Let your team discover and connect with people across partner companies.

Shared visibility

Listings, activity and updates flow across your whole network, not just your own org.

Connected Platform

Get better margins with a marketplace exclusively yours

See how Krank Marketplace replaces third-party platforms with a branded marketplace you own and fully control.